i Net2

Wonders of  Fiber and Wireless Together

Sunday, January 22, 2012

What do Customers Want? iNet2 Believes they Want INNOVATION, VALUE & RESPECT

iNet2 is a Communications & Entertainment delivery system that gives Consumer & SMB (Small and Medium-sized Business) customers, what they have paid for, when they want it, where ever they are.  iNet2 will deliver Fixed & Mobile services over one network, initially over the facilities of at least one of the Fiber-To-The-Premises prototype communities such as Google's Kansas City (KS & MO) Gigabit Fiber project or Chattanooga, TN's Gig fiber in order to keep costs low while proving the concept.

With INNOVATION they want what David Woodle, former CEO, told a conference hosted by C-Cor he’d really like - “a device that lets him get whatever service he’s paid for wherever he happens to be.”  Or as Sandra Welfeld of ECI Telecom states, “Yes, I would like to get my content in my home and work computers, tablet and cell phones, etc.”

In VALUE they want solid a return for their expense. Almost two thirds of users pay 35% MORE for Communications & Entertainment than utilities. The big cellular operators have just raised prices and quantities of Mobile data they sell. Five GBs of data is $50 per month, or $10 per gigabyte. Fixed data is still 250 GBs for about $50 per month, twenty cents per  gig. This is a ratio of 50 to 1. iNet2 anticipates data over Fiber will cost $75 per month, with a usage cap of not 250 GB per month, but 500 GB per DAY, or 15,000 GB per month, at 5% usage, a 60 to 1 ratio on Cap limits. That is only ½ cent per Gigabyte!  This is a ratio of 40 to 1 versus Fixed and 2000 to 1 for Mobile cost.

But it gets even BETTER. For only a 50% increase in sales, any or all of this data can be delivered to Mobiles, for ¾ cent per Gigabyte, a ratio of 1300 to 1! Not just for one device, but for all on the account. This data also includes audio such as voice via Republic Wireless’ $19 per month Voice, Text & Web plan. It also covers linear, On Demand & Over-The-Top video through IPTV. Think of sitting at the coffee shop watching not just broadcast TV, but On Demand or User Generated Web Content on your Smartphone, Tablet or Laptop. Amazing!

With RESPECT consumers do not want to be “Nickeled and Dimed”. iNet2 will offer Bring Your Own Devices, possibly including Google TV, and deliver great service. Customers also want to communicate with a real person when desired. By delivering a high-quality network, Mobile data and Video over it, iNet 2 doubled its revenue forecast to have the resources to provide country based Customer Service Representatives focused on helping the customer. Win-Win.

Financials:

Like our cable and telco competitors, ours is a direct sale, recurring subscription based service.  iNet2 will drastically lower the cost of wireless broadband data for a family or SMB group.